Metrics

  • visibility 264 views
  • get_app 81 downloads
description Research paper public Trisakti School of Management

PENGARUH SERVICE QUALITY, PRICE DAN CUSTOMER SATISFACTION TERHADAP CUSTOMER LOYALTY DARI JASA KURIR JNE

Julius Fransiskus, Wibisono Soediono
Published 28 August 2020

Abstract

The aim of this report is to investigate the service quality impact, price, and customer satisfaction of JNE courier services towards customer loyalty influence. This research uses descriptive and casual style discussion, every measurement variable counted by using 5point Likert scale. This study uses primer data that has been collected through questionnaires. The experiment that we use in this research was purposive experiment and was obtained up to 132 responses. Research uses statistic method with 25 IBM program statistic as the test equipment. Participants response shows that service quality and price have different significant results towards customer loyalty, however customer satisfaction doesn’t have any significant impact towards customer loyalty of JNE courier services.

Full text

 

Metrics

  • visibility 264 views
  • get_app 81 downloads