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description Research paper public Trisakti School of Management

PENGARUH KNOWLEDGE, RELIGIOSITY, ATTITUDE, DAN INTENTION TERHADAP WILLINGNESS TO PAY PADA KONSUMEN PRODUK KOSMETIK HALAL INEZ DI JAKARTA

Ainul Fitri, Irma Satya Indriyanti
Published 28 August 2020

Abstract

This study aims to examine and analyze the influence of Knowledge, Religiosity, Attitudes, and Intentions on consumers' Willingness to Pay for Inez halal cosmetics products in Jakarta. This research uses descriptive research and causality. The sample obtained in this study is 201 respondents. The method in this research is SEM analysis with Warp PLS 7.0 program as a test tool. The results of this study are Religiosity and Attitude have a positive effect on consumer Intentions of Inez Halal cosmetic products in Jakarta. This research also shows that Intention has a positive effect on willingness to pay on Halal Inez’s consumers’ Willingness to Pay in Jakarta. On the contrary, knowledge has no effect on consumer intentions of Halal Inez cosmetic products in Jakarta.

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  • visibility 281 views
  • get_app 159 downloads