FACTORS AFFECTING LOYALTY OF SHOPEE USERS IN DKI JAKARTA

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Date
2024-03-19
Authors
Simanjorang, Joy Serasi
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Publisher
Sekolah Tinggi Ilmu Ekonomi Trisakti
Abstract
This research was conducted to determine the effect of Information Quality, Perceived Security, Privacy Concern, The Variety of Products, Delivery Options, and Ease of Use on the satisfaction of shopee users in Jakarta which will create loyalty in the end. The objects used in this study were Shopee users in Jakarta, the method used for sample selection in this study was 250 data from Shopee users in Jakarta, and the data was obtained from data collection using a questionnaire.
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https://repository.tsm.ac.id/handle/123456789/854
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Manajemen Pemasaran